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Wednesday, November 04, 2009

Gypsy 05: Behind the Brand

Great new Gypsy 05 items! I love their sweatsuits. They are so comfortable and really trendy... so trendy that celebrities everywhere are wearing them! Here's a picture I found of Miley Cyrus in the "Kayla Off Shoulder" Sweatshirt and Pant. How cute does she look! She really wears that coral color well.

Behind the Brand: Gypsy 05 was established in the spring of 2005 by a dynamic brother and sister duo, Osi and Dotan Shoham. Born and raised in Israel, the siblings went on to master their crafts worlds apart. While Dotan was in Los Angeles staking his claim in the garment dye industry, Osi was in Israel gaining momentum in the advertising business. Years later, Osi moved to the United States to join her brother on the west coast. After having studied the business closely for years, the pair noticed the need for truly unique garments in the contemporary apparel market. With Dotans experience as a garment dye and print business owner, they had a competitive advantage that could conveniently bring Osis creative visions to life...and thus Gypsy 05 was born.

By gathering motivation from her surroundings, both Los Angeles and her native land, Osi tends to focus on elements which revitalize nature through fashion. This was exactly Gypsy05 intention, to help inspire creativity and a free spirit through its loyal customers that wear and represent a positive attitude about life. The designers focus largely on color, using anything from deep, sophisticated shades to fresh, soft hues. Through the garments, Gypsy 05 concentrates on exclusive dye techniques and processes, which give dimension to the weightless fabrics used throughout the line.

Today, Gypsy 05 has grown into a well sought after brand with representation in over 1,000 stores world wide. Furthermore, with a strong celebrity following, Gypsy 05 has graced the pages of major publications both here and abroad. Since the creation of this brand, Osi and Dotan continue to push the envelope in creating a truly distinctive collection.

-Charlotte

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