A little rock fashion tidbit!

Have you noticed that Lady Gaga is now one of the biggest things in music right now and it's because of how she dresses. She's definitely talented but her wild outfits get just as much attention.

I recently went to a marketing school where a Lady Gaga figure was predicted long before she became popular. This was called a "Pendulum Swing" and it happens every 10 years or so where the popularity of such things swing back and forth in and out of popularity. Let's take a recent look at an example of this theory.

The group KISS was formed in 1973 and became incredibly popular and they wore outlandish and bizarre costumes on stage. (Elton John was also hugely popular) KISS stayed popular for about six years before they disbanded in 1982. During their decline regular rock bands swung back into popularity like Guns & Roses, Bon Jovi and Madonna as well as many other normal looking bands.

Then Michael Jackson came along with his incredible stage and video performances with Thriller, Billy Jean, Beat it, and many others. He lasted for some time before the public grew tired of this kind of thing and they swung back to regular bands again like Billy Joel, Maria Carrey, Celine Dion and Shania Twain, even Britney. We really grew tired of them.

Today, the pendulum has swung all the way back again to Lady Gaga. Go figure! Her outlandish outfits and stage antics draw quite a bit of media attention and her music is pop and just "OK" to me. Based on this theory she isn't going to last long before we swing back to someone else a lot less Gaga-like.

Granted, this is a condensed version of the theory but if you can visualize a popularity pendulum swinging back and forth this really makes sense and you can apply this theory to many things.

Jim