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J. LaMore Magazine

Monday, March 09, 2009

Bright colors for Fall & Lindsay Lohan!

Hi Jennifer and friends: As your west coast correspondent for all things fashion, fun, glitz and glamour, I have spoken to several buyers over the past couple of weeks and the one thing that will be prevalent this fall is dark colors with bright colors mixed in with textures. It's amazing how things change so quickly in the fashion world.


What's also interesting that top buyers from around the world don't go to Paris anymore because of how crazy the Euro is. They wait for Paris designers to come to the TRAIN show in New York. (I know you told me never divulge a J. LaMore secret but you were right on the money with our past discussion on buying, fashion and business.)

Hey Jennifer! I also know that your product give-a-way is hugely popular and that you love Sephora like all of us do so I got the scoop on Lindsay Lohan and that she is launching her own brand of self tanning mist. There is one thing about Lohan is that she is amazingly popular with cosmetic companies who want to use her branding power to sell products. I was never a fan of Lohan but I am impressed with her marketing skills and the people behind the scenes. If they could only keep her out of rehab.

But anyway: her self tanning mist is called Sevin Nyne and promises to give women instant tanning results. The product is supposed to take between 2-5 hours to get full end result which lasts 4-5 days. The Sevin Nyne self tanning mist will sell for $35. The only down fall is that the mist does NOT contain SPF, but is stain resistant - and features a rich tropical fragrance. Sevin Nyne’s website is slated to launch on April 15th. The mist will also be available via Sephora.com & in-store via Sephora on May 1st for a six month period.
When it comes out I will give it a try and see if it's worthy of a Jennifer LaMore give-a-way.
That's all for now! I'll be in touch!
Lynn, Los Angeles

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