Here we go again!
Hello everyone! Photo Retouching of models or celebrities is a topic of conversation that never seems to fade away. Not only that but somehow it can pick up steam and grow in popularity. I'm bored with this topic and wish people would just get over it and move one.
This topic will never go away and do you know why? It's because some women have a burning desire to reach an impossible level of beauty and perfection which is fueled by cosmetic companies, hair product companies and any other beauty product company you can think of. (Maybe I should just get over it and move on.) Think about this for a minute. When a skin care company does a photo shoot of a model who is representing their product you can rest assured that 99% of her face is going to be airbrushed so not to show a blemish or an imperfection. You won't even see a single pore on her perfect face after they get done with her. You wouldn't buy the product if her skin looked terrible would you? It doesn't matter what the product is the model or the body part is going to be airbrushed. Nail polish, eyelashes, lipstick, makeup, etc. You name it it's airbrushed.
As a society we have progressed in every area to only expect the best of everything. Including our ads. It's not the 50's anymore. We live in a computerized world where everything needs to be perfect or we quickly lose interest. Your expectations are so advanced that idolizing an average looking person isn't going to cut it anymore. If someone is famous and their face is in an ad they better be who we think they are because if they're not you going to question yourself as to why you like them in the first place and then you won't buy the product. These companies don't want you to do that. You need to be reassured, even if making that person look fantastic isn't real. No one is perfect! No one has flawless skin, perfect breasts, mirrored fingernails, the bluest eyes, the best hair and the perfect pouty lips. Airbrushing and retouching photo's is about selling products. Nothing more!
I'm sure I overstated the obvious here but I get asked retouching questions all the time. I just wish everyone would stop being shocked when it happens. That's my opinion on the matter and I'm sticking to it.
Jim
As a society we have progressed in every area to only expect the best of everything. Including our ads. It's not the 50's anymore. We live in a computerized world where everything needs to be perfect or we quickly lose interest. Your expectations are so advanced that idolizing an average looking person isn't going to cut it anymore. If someone is famous and their face is in an ad they better be who we think they are because if they're not you going to question yourself as to why you like them in the first place and then you won't buy the product. These companies don't want you to do that. You need to be reassured, even if making that person look fantastic isn't real. No one is perfect! No one has flawless skin, perfect breasts, mirrored fingernails, the bluest eyes, the best hair and the perfect pouty lips. Airbrushing and retouching photo's is about selling products. Nothing more!
I'm sure I overstated the obvious here but I get asked retouching questions all the time. I just wish everyone would stop being shocked when it happens. That's my opinion on the matter and I'm sticking to it.
Jim
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