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J. LaMore Magazine

Friday, September 08, 2006

Nelli K

Nelly Barandiaran is the founder and designer of Nelli K Ltd headquartered in Los Angeles. Born and raised in Peru, Nelly spent much of her early years growing up in her Family's well established knitwear manufacturing company. In 1990 Nelly came to the United States and took up her first job as a merchandiser for A.B.S. in New York City. It was at A.B.S. that Nelly met her former partner Kim, realizing they both had similar interests and goals in starting their own fashion business. Together they raised the capital and structural resources to start the knitwear label "Kim and Kelly". Knitwear at this juncture was still relatively under developed in the niche market Nelly wanted to exploit.

The Company became very successful within two years, and "Kim and Kelly" had sales exceeding 1.5 million dollars with orders at the most prestigious stores in New York City such as Barneys, Henri Bendel’s and Bergdorf Goodman. In 1999 Nelly and Kim decided to dissolve their partnership to pursue their own individual interests. At that point Nelly began to develop and create her own knitwear label "Nell" that has now become "Nelli K".
Nelli K has grown into a more global label, developing a strong following throughout the United States and Europe. Nelly’s goals are to continue to create a collection of exciting, sexy and chic knitwear that will continue to be innovative and forward, to meet the ever changing world of fashion.

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