The Best Of Madison

This is the crew from J.LaMore out celebrating before going to the Best of Madison last Friday! We went to Restaurant Magnus in downtown Madison for drinks, after we danced the night away with all the other Best Of Madison winners :) So much fun!

Jessica

Stylist/Model

"Best of Madison" 2009

Hi Everyone: I am extremely proud to announce that J. LaMore was voted the bronze medal winner for the "Best of Madison" 2009 in the women's clothing division. In the years past we have won the gold medal many times because the category we won in was for "locally owned" stores. But this year the category we normally would have been listed in was eliminated leaving the "women's clothing" category the only place where you could vote for us. So that meant we would be directly competing with nationally recognized "big box" stores like Banana Republic, Macy's, and Ann Taylor. Because of the national exposure these stores get, we thought we might be squeezed out of the running!

Then a friend of ours, Renee Brantner who owns Ruff'n it Resort, an incredible doggie day care & spa, stopped in J. LaMore and metioned that they had received their letter about winning in their category several weeks earlier. Congrats' to Renee! We hadn't received anything at this point and thought for sure the "big guys" had won!

Then, on Monday, we got a letter from Madison Magazine! I was nervous to open it and when I did, I was stunned. "Record voter turnout!" and all sorts of other fun words describing the bronze medal winner, J. LaMore. Wow!

This is a huge victory for us to know we can compete with big box retailers with a much bigger customer base, advertising budget and name recognition. In my opinion, this is much better then winning the gold in a smaller division. It's truly an honor to sit along side of these national stores.

Jim is upset that we didn't win the gold regardless of the division and the competitors. If you know him at all this would not be a strange thing to hear him say. You go Jim!

Congratulations to all of the J. LaMore and jlamore.com gals who work with us. You deserve the recognition and we'll have a great time at the Best of Madison Party on June 12th. What will I wear? Hmmmmmmm!

Jennifer